Zack Arnett, the Northern California-born artist/producer behind genre-defying project SUR, draws from the wild beauty of California’s coasts, forests, and deserts. His sound blends alternative, electronic, rock, pop, and hip-hop with raw rhythms and desert mysticism. Named after his spiritual compass, Big Sur, he debuted with SAVAGE BEAST featuring “LEAN BACK,” and “MAKE IT TO MORNING”, following up with standout tracks, “ONLY ROAD” and “STRANGE.” SUR returns with “ONES I LOVE,” a soaring, soul-drenched track dropping 9/5, leading up to his new album coming top of 2026.The campaign includes a video, social content, digital ads, press and radio servicing as well as select performances. SUR’s music has been widely featured across TV, film, gaming, and ads and music is currently in pitch.